Savvy content marketers acknowledge that webinars are one of the best ways to generate quality leads. In fact, more than 73% of sales and marketing leaders we surveyed agree. Online educational events – offered conveniently to targeted audiences, webinars provide informative content that focuses on the latest trends and industry developments, as well as industry thought leadership. At Scranton Gillette Communications, our teams can help clients develop and promote webinars which drive awareness by educating the market, whole offering extensive brand-building exposure.
Consider the business promoting benefits of webinars to:
position the company as an innovator
gain competitive advantage
foster relationships with the users consuming your subject matter
build credibility and trust associated with the brand
track user activity through analytics and reporting
earn ROI through receipt of registrant and attendee lists for lead generation.
To discuss or obtain information on webinars, contact your Integrated Media Specialists at any of our brands.